Week 11: Final Evaluation

I believe Fundamentals of Advertising class was a create experience and I learned a lot from it. Mr. Pinto is really good teachers that made the class very interesting and helps everyone understand the material in the book in a better way. One of the things that I really enjoyed about this class was that we watched some videos about advertising and they helped me understand how people create advertisements. For example, how people think of advertisements/ and idea and bring their ideas to life.  I also enjoy how Mr. Pinto would pause the video whenever there was something important. Mr. Pinto would go more into depth about what the video was talking about out. That helps me understand in a better way why they did certain things in the video. I also enjoy going over the chapters in the book every week because it helped me understand the material better. Overall, I believe this was one of the classes where I learned the most and enjoyed this class. I believe I have been doing a really good job in this class. I always try to keep us with all of my work and finish it on time.

EOC Week 10: What Channels are you going to do to get your product noticed?

In order to promote my product and my company campaign, I will create a commercial that will be on TV when there are a lot of people (mostly men) watching TV. Some of the most watched shows on TV are House, The Simpsons, Friends, and many more. ( http://www.tv.com/shows/?sort=2 )
The shows and channels that most men like to watch are Grey's Anatomy, Family Guy, The Simpsons, Bob's Burgers, Workaholics, ESPN, Comedy Central, FX, Adult Swim, and many more. (http://www.hollywoodreporter.com/news/television-shows-men-watch-222356) My commercial will show in all of these TV channels while most of the popular shows are being watched. This will allow my commercial to be viewed by more people, rather than just putting my commercial in a channel that barely nobody watches. I would also post this video on Youtube so that more people will watch it and want to purchase the Chapstick product(s). To get more people to buy Chapstick I will give out a sample to everyone who can relate a similar story that has happened to them because of chapped lips in the first 45 minutes that I launched my commercial to the public. This can cause a sensation and can make people talk about my product. This can will also allow people to be more involved in advertising and some of these stories might be used in future commercials. After my commercial more people will want to purchase a Chapstick.

EOC Week 9: For Those Who Think Young

Some people believe that young people should not create advertising ads because most people think they are not educated enough to create a good advertisement. A lot people say that young people don’t know anything because they are young. Others think the opposite; some people think that young people have a fresh look about what the world is all about. For example, some people might think that young people look at life more in an open way because they are starting to live their life. On the other hand, other people might think that people who are young should not think of new ideas because they don’t know how life works, and they are uneducated. In my opinion I believe that there are a lot of people that are mature enough and well educated to work for an advertising campaign, no matter how young you actually are. Some people might be young but might be more talented and be more creative than a person who has lived longer. I believe that some good ideas come from people who are young and beginning to live and experience life. Sometimes it might be a better idea to go with people who are older than going with a young person just because of their experience. Overall I believe it just depends on the person and the types of advertising that a company wants to achieve or create. I believe every young person responds to advertising in his or her own way. Young people like to respond to advertising that fits their own age groups most of the time. For example, young people might like to follow ads on their favorite shops, restaurant, movies, etc. Overall, I believe that people shouldn’t be judge because of their age group, but on how well they are educated. It just depends on the way people look at the advertising world.

Analysis of Project in the Real World [6]

After making the commercial I expect for people to like it and enjoy it. I know people will be able to relate to my commercial because things like this happened in the real world. I expect people to try out Chapstick for themselves if they have not done so yet. After this commercial I expect more people to purchase Chapstick. “Stories are a way for people to communicate and relate. In the course of a day, each of us tells stories to connect with others, to work things out, as a way of explaining what happened or what we are thinking and feeling.  (Advertising by Design, Robin Landa, p.41) I enjoy having feed back from people that got a chance to see my commercial. They said it was a good commercial and they enjoyed watching it. Telling a story that happens in the real world sometimes helps sell the specific product that a company is trying to promote and sell. "The audience is the main group who would purchase this product, utilize this information or service, or patronize this entity or brand. " (Advertising by Design, Robin Landa, p.16) Overall the main people that should like the advertisement because they are the ones that are targeted and they are the people that purchase the product at the end.

Creative Content [5]

“What took Dove from being a bar of beauty soap to a powerful brand is their brand story: they “challenge beauty stereotypes and help women feel more positive about their own individual beauty.” If the story gets it right, hits a nerve, then the brand moves from being a product or service to becoming an influencer with a set of values.”  (Advertising by Design, Robin Landa, p.56) In order for a company to be successful is to get connected with their audience/consumers; understand what the market wants and is looking for. When creating a commercial, marketers have to think about what people is looking for in order for the commercial to be successful. Using a storyboard is very helpful because it helps you imagine what the final project will look like. “Conventionally, a storyboard is used to plot out the key scenes intended to be filmed for a motion picture, television program, animation, or commercial. A storyboard is a set of sketches arranged in sequence on panels that outline the key scenes or moments that make up a story.” (Advertising by Design, Robin Landa, p.41) Using a storyboard can allow my commercial to go the way I planned it to go. I will have a couple out with two friends on a beautiful day at the park. The couple will have a few minutes alone, when the boy will try to kiss his girlfriend, but his girlfriend pushes him away because he has chapped, dry, cracked lips. The boy them walks away and his friends ask him what is wrong? Then he explains to them what has happened, and one of his friends will introduce the product (Chapstick) to him. Then he will try the product on, and his girlfriend looks at his lips, smiles, and right away she wants to kiss him. “In advertising, when you draw upon common experiences—funny, sad, bittersweet—people usually relate to them. The response from people should be something like: “Yep, that's how it is!”  (Advertising by Design, Robin Landa, p.82) This commercial can be both sad and funny at the same time. It can be funny because the guy’s lips are being rejected simply because he does not use Chapstick. It can also be sad because his girlfriend does not want to kiss him and the guy look very disappointed. This commercial well help people relate to the story being told because this has probably happened to some people. “An ad can make an experience a communal event, making us feel that we've all participated.” (Advertising by Design, Robin Landa, p.82) When people feel involved in the commercial it makes people more interested in the product and makes people want to purchase the item. Also when making the product in the story of the commercial people will have a better reason or understanding of why they should purchase the product. “When you give the consumer a reasonable rationale, the consumer's reaction might be, “That makes sense! I should use that brand for that particular reason.” Providing a rationale for a functional benefit can turn consumers into believers.” (Advertising by Design, Robin Landa, p.84-85) After watching this commercial people especially men, should want to purchase this product because it gives you a better understanding of why to buy Chapstick. It will not only make people want to purchase this item but also believe that no one can live without it.

Storyboard

[1] Friends at the park having a good time.

[2] The couple enjoying some time on their own.

[3] The guy tries to kiss his girlfriend put she doesn't let him.

[4] The guy feel rejected and walks away upset.

[5] The guy tells his friends what happen

[6] His friends introduces Chapstick to him.

[7] His friend gives him the product. (Chapstick)

[8]The guy tries the product (Chapstick) on.

[9]The girl is happy that her boyfriend 's lips look smooth and ends up  kissing her boyfriend.

Commercial  

Promotion [4]

Commercial advertising is one of the most popular ways promote a product. “Commercial advertising promotes brands and commodities by informing consumers; it is also used to promote individuals, groups, corporations, manufacturers. Commercial advertising takes many forms, from single print advertisements to campaigns in any media to sponsorships to branded utilities.” (Advertising by Design, Robin Landa, p.7) That is why I choose to make a commercial because there are a lot of people who enjoy good commercials while watching a TV show. Making a commercial that is interesting will help Chapstick gain more consumers of their products. This commercial will play when men are most likely to watch TV. For example, when there are sports on TV or shows that most men enjoy to watch. “If a brand or group has a story to tell, then it will be more dimensional. Through the branding, advertising, and every point of contact, people learn the brand story.”  (Advertising by Design, Robin Landa, p.56) By having a story to tell in the commercial will allow people to remember the product, and would be more likely to purchase it when seeing the product at a store. Also using a true story that can really happened in life will help people relate to it, and they might want to purchase the product. “Consider telling a story where the brand or group plays a pivotal role in the story or at least a role where the characters are involved with or use the brand or group.”(Advertising by Design, Robin Landa, p.41) By having actual characters using the product will help promote Chapstick in a better way; because people will actually see the product into action. This also allows people to feel more comfortable about using the product. This story will also have some humor so more people will be able to enjoy the advertisement.

The Big Idea [3]

“When so many people stay continually connected throughout the day by mobile phone or computer, each person decides which advertising messages they care to receive and where to hear or view them.” (Advertising by Design, Robin Landa, p.48) That is why a company has to have a great idea, so that people will be interested in caring and viewing their advertisements. That is why I have came up with the idea of making a TV commercial. I want to create a commercial that is interesting to watch and will catch the audience eye. I want the commercial to be interesting to watch, so that more people will enjoy watching it. In order to make a good commercial, there has to be a product that people will be interested in. “The brand idea is based on an insight into the audience that makes the brand relevant to them. It must exemplify something—tangible or intangible—that people find compellingly relevant to their lives.” (Advertising by Design, Robin Landa, p.53) That is why I choose Chapstick because a lot of people feel a special attachment to this product. I choose to make a commercial that is more aimed for the male public because there are still men out there that refuse to use a product for their lips, simply because they think is for females only. “One way to make a brand relevant is to provide something useful—to appeal to people and earn their attention—based in their special interests or needs.” (Advertising by Design, Robin Landa, p.53) Most men are interested in getting woman, that is why my commercial will set apart from the rest. This specific product is aimed for all males and females, it does not matter what age group they are in. That is one of the reasons why Chapstick sets apart from every other company.This product will have men interested in my commercial because it will help them see that without Chapstick, men will have a harder time getting their girls attention. By having a product that can create a feeling to a consumer, then the consumer will be mostly like to purchase the item. The client will be paying for a product that is a helpful tool for an everyday use. People will feel attached to this product and will make people purchase it.

Competitive Analysis [2]

Every company brand has their own competition. For example, the clothing line by Holister has its competition with the Abercrombie clothing line. "Most competing brands are of equal quality—that is, they are parity products or services." (Advertising by Design, Robin Landa, p.3) Their clothes might be similar but of course they have a different brand that distinguish them. Every company has many competitions with other companies. For example, the Chapstick company is in competition with Softlips, Blistex, Burts Bees, Smakers, Carmex, and many more companies that also have lip products. In this case the company that is in most competition with the company that I am working with is Carmex. This company is in competition with the Chapstick company because they both have products for chapped, cracked lips. They both have products to help nourish your lips. Some of the differences between these two companies is that Carmex offers more products. For example, they offer lotion and creams for healing and healthier skin. "That said, effective advertising could persuade you that a particular brand is better or more appealing than the competition." (Advertising by Design, Robin Landa, p.3) This is why the Chapstick company needs to persuade and advertise people to buy their lip products. The way that Carmex draws customers and clients is by having more variety of products in their company. The amenities and or facilities that Carmex offers that the Chapstick company does not have is other products. Like for example, healing lotions and creams. Also the company Chapstick does not offer enough information about their products in their website like Carmex does. Carmex also plans by improving their company by having more products out in the market. For example, hats, t-shirts, mugs, etc. That is why Chapstick needs to advertise more their products and come up with better ideas. "Advertising differentiates brands, groups, and causes, and ultimately sells products and calls people to action." (Advertising by Design, Robin Landa, p.3) By advertising the products that Chapstick offers, that will make this company be even more successful because people will have a better idea of what Chapstick offers for its costumers. "What differentiates a brand is how it is characterized, its visual and verbal identity as expressed in each media unit and through every point of contact. Simply stated, differentiation is what distinguishes one brand from the rest." (Advertising by Design, Robin Landa, p.52) Making Chapstick different from the rest of all of the other companies that also have lip products will help this company be more successful becuase it will be different from the rest of all other companies. Overall I know that Chapstick’s  campaign is better than Carmex and all of the rest of the companies because Chapstick company goes more into depth for lips. We are more focused in our products and we offer better quality than our competition.

Chapstick: Save your lips from getting rejected! [1]

Chapstick: Save your lips from getting rejected!
 I choose to do my project on Chapstick because this is a product that I always use and it is interesting for me. “For such advertising to affect you, it has to seem relevant to you, and it has to be presented through media channels that will reach you.” ( Advertising by Design, Robin Landa p.3) That is why I chose a product that it is interesting to me because the products from the company Chapstick interest me. I decided to make a commercial because “Commercial advertising promotes brands and commodities by informing consumers; it is also used to promote individuals, groups, corporations, manufacturers. Commercial advertising takes many forms, from single print advertisements to campaigns in any media to sponsorships to branded utilities.” (Advertising by Design, Robin Landa, p.7) I believe a commercial is more interesting because there are a lot of people who enjoy watching commercials. Another reason why I decided to create a commercial is because there are a lot of people who like to watch TV and this will get my advertisement across. I also want to create a commercial that has humor because it seems like people pay more attention and enjoy watching comical commercials. I also wanted to come up with a true but at the same time funny slogan. I decided to come up with “Save your lips from getting rejected!”. I decided to make a commercial meant more for the male audience because I believe that males should be more interested in purchasing this particular product. Most men like to get girls and in my commercial I will have a man with his girlfriend, but his girlfriend will ignore him and stop kissing him because he has really chapped lips. “After much reflection on the data and material you have gathered, you develop the direction your solution(s) will take.” (Advertising by Design, Robin Landa, p.17) I am know clear on what direction I want to go for my final project.

EOC Week 8: Typography

1 Save your lips from getting rejected!

2 Save your lips from getting rejected!

3 Save your lips from getting rejected!

4 Save your lips from getting rejected!

5 Save your lips from getting rejected!

6 Save your lips from getting rejected!

7 Save your lips from getting rejected!

8 Save your lips from getting rejected!

9 Save your lips from getting rejected!

10 Save your lips from getting rejected!

EOC Week 7: The Pitch

Chapstick: Save your lips from getting rejected!
This chapstick product is not just a product for women, it is also a great product for men. The Chapstick company also makes Chapsticks that do not add any color to the lips so it can be used for men as well. Everyone wants to have healthy, smooth looking lips. That is why I have chosen to promote and advertise this specific product because I personally would not leave my house without putting Chapstick on. I would also take a Chapstick everywhere I go. I am planning to make a video commercial that is more aimed for men. Most women like to keep their lips healthy, but some men believe that they have perfect lips and they think they don’t need a Chapstick. Some men believe that a Chapstick is a product that is for females only. My idea is to make a commercial with a couple. The male in this commercial would have very dry, cracked, and chapped lips and his girlfriend never wants to kiss him because his lips are always dry. The guy in this commercial will have a male friend, then they get together and talk about some things. Then the guy tells his friend about his problem with his girlfriend. He tells his friend that she never wants to kiss him because he doesn’t have soft lips. His friend then gives him advice and tells him that he use to have that same problem with his girlfriend, but he began to use this amazing product called  Chapstick. His friend tells him that every guy is using this product now, he also tells him that this product doesn’t leave a color on the lips. So then his friend gives him a Chapstick that he hasn’t opened yet and gives it to his best friend. The guy in my video will begin to use it, and he loves this product. After this happens his girlfriend can’t stop kissing him.

EOC Week 6: Vintage Commericals

 

 http://www.youtube.com/watch?v=Bkor7d79oRk

This commercial advertisement is for the new Volkswagen "Fastback" car. 

This advertisement was made around the 1960s when most people wanted to have cars. What this commercial is trying to convey is that this car runs better and it is like an upgrade of the classic Volkswagen beetle car. This commercial also states that you can try to escape jail because this car runs fast and no one can stop it. The meaning of this car is that without this car people can't move and go from place to place. People well be left behind, like the man in this commercial. This car goes faster than a person can run. Another meaning for this car is that it can take you to many more places faster than other cars. A meaning for this commercial advertisement in the 1960s is that men cannot survive with a car like the Volkswagen "Fastback" car.

http://www.youtube.com/watch?v=S-yAi7O9xt8

In this vintage advertising commercial they are advertising the Vintage 1960s Bulova "Accutron" watch. In this advertisement the company Bulova made new watch for men that is more accurate. In this advertisement they are trying to convey that this new watch will never let you down on getting the time right. Men can never be late to any place if they have the Accutron watch from Bulova. In this advertisement they say that this watch it more accurate than other watches. For this advertisement the whole idea is more men to wear watches so that they can be accurate on time and never be late for anything. In this advertisement they use this watch to compare if it is reliable with a clock from a church. Meaning that this watch can be even more accurate than a clock that people relying on like for example, a big clock outside a building or like in this ad a church.

EOC Week 5: Super Bowl Ad

http://www.youtube.com/watch?v=Hwrabc7vVs0

         This Bridgestone advertisement commercial is a great example of a well done advertisement. Bridgestone has  brought their tire technology to the world of sports. This commercial advertisement is a great a example of a good advertisement because it follows the steps for a good advertisement. In this advertisement they use (Who?) Tim Duncan (basketball player), Steve Nash (also a basketball player), and a baby sleeping in a portable car basket. In this advertisement they are promoting a new silent basketball (What?). They tried their product at Bridgestone testing center, in a room where they have hard wood, like in a basketball court (Where?). Men can use this new Bridgestone silent basketball when they want to go out with their friends, but they have to bring their baby along with them; because they are baby sitting (When?). Most men are active and enjoy sports; they rather play sports then baby sitting (Why?). Tim Duncan and Steve Nash test out Bridgestone’s new basketball product while there is a sleeping baby in a portable car basket (How?). This advertisement commercial also has “potent sexual and aggressive” because this advertisement is more interesting to males than it is to females. This is because most men are active and enjoy sports. Also some men might not play sports as much because they might have to baby-sit their baby when their wife can’t, and by doing so they can’t play basketball, but with this new product they can baby-sit while they can play. This is a great advertisement because it shows the main point of the Bridgestone silent basketball product while two very known basketball players try it out. It also shows that Bridgestone silent basketball product works because the baby kept sleeping and did not wake up with the sound the most basketballs make. This concludes why this Super Bowl advertisement was a good ad and why it was successful.

EOC Week 4: Role of Women in Contemporary Advertisement

http://soletmeentertainyou.wordpress.com/

In modern times the role of a women in contemporary advertisement is a sex symbol. For example, in this advertisement a woman is wearing a bra with a quote that says “I can’t cook. Who cares?“. In the book Advertising by Design by Robin Landa, “The brand idea is based on an insight into the audience that makes the brand relevant to them. It must exemplify something—tangible or intangible—that people find compellingly relevant to their lives.” This quote helps us understand how people who design advertisements use their ideas to get the people interested in their advertisement. For example, this modern advertisement is a great example because the people who design this advertisement have to see what some people look for. In modern days there are a lot of women who do not cook and woman don’t have to cook if they don’t want to. This advertisement uses this woman as a sex symbol because she is wearing a bra and meaning that she can do other things rather than cooking, for example, she can give sex instead. This advertisement catches both the woman’s eyes and the men’s eyes. Some woman might think that by getting this bra they don’t have to cook because men don’t care if a woman cooks or not. For men, this is simply another sex symbol advertisement because most men want sex and don’t care if a woman cooks anymore as long as they get what they want. “ The advertising man studies the consumer. He tries to place himself in the position of the buyer. His success largely depends on doing that to the exclusion of everything else.”, Claude Hopkins. This quote is very true because now most woman after seeing this advertisement might want to purchase this bra. Thinking that she doesn't have to cook because nobody really cares anymore. This advertisement is a great example of how most people see woman and use woman in modern contemporary advertisements.

EOC Week 3: Thank you for Smoking

http://www.pophistorydig.com/?tag=cigarette-advertising

1. Determine the scenario: What happens in this frame?
* In this frame they are assuring the public that the brand of Raleigh cigarettes are safer to                                                 smoke than other brands.
2. What is the setting? What are the conditions?
* The setting in this scenario is Babe Ruth assuring the public that medical science has proof positive about the cigarette brand, Raleigh. The conditions of this product are that if you smoke this type of cigarettes you will be healthier. That this product has less nicotine and less throat irritants.
3. Who are the people or groups?
*  The people or groups for this advertisement is all of the people that enjoy/love to smoke, and want to be healthy by using a product that does not harm them.
4. What is their point of view around this specific experience?
* Their point of view around this specific experience is that it has been proven by medical science that this product is less harmful for people who enjoy smoking.
5. What are their goals?
*Their goals is to get more people to smoke Raleigh.
6. What are their assumptions? What are their perceptions?
* Their assumptions are that every person who smokes Raleigh rather than smoking a different brand of cigarettes will be healthier because Raleigh is a better cigarette. Their perception of this product is that this brand is healthier to smoke.
7. Are there conflicts? Is there cooperation?
* Some of the conflicts could be that someone has smoke all their life Raleigh and still be having lung cancer. The cooperation is Babe Ruth working together with the company of Raleigh.
8. What are the outcomes?
* There could be good outcomes for this company because some people might believe in this ad and begin to purchase this product, or even change the brand they are smoking to Raleigh. There could also be bad outcomes for this product because some people might use this advertisement to sue this company because they might have been smoking this product for a long time, but might have a disease or lung cancer.

In this cigarette advertisement I believe that the people who created this advertisement really wanted to catch the eye of all Americans/people who enjoy smoking, but at the same time are afraid of what tobacco does to the human body. I’m almost 100% that all people who enjoy to smoke would love a product that would not be harmful because then they wouldn’t have to worry about health issues. I do believe that the people who created this advertisement was successful in creating an ad that is eye catching. In my opinion I wouldn’t buy cigarettes because I do not like the idea of smoking, but for people who do like to smoke then there is a different product out there. Overall I do believe that this advertisement is very eye catching and it’s something that people who like to smoke would be certainly interested in.

EOC Week 2: Three Examples of Questionable Ethics

http://ethicalnag.org/2010/02/22/misleading-ads/ 

The item Latisse is a questionable ethic because it is suppose to make your eyelashes grow longer. According to Dr. Steve Yoelin, Ophthalmologist for most people there eyelashes begin to grow after four months. Some people might not get these results and might have to keep using it. Some people might see some results after four weeks. After eight weeks most people begin to see results of darkness and fuller eyelashes. After twelve weeks people using this product they should see enhanced results. After sixteen weeks they should see their final result, there eyelashes should look full, and dramatic results. This product is a questionable ethic because if you stop using it then you might loose some or most of your eyelashes. Your eyelashes might go back to normal as well if you stop using it. “It is a product which needs to be maintained to maintain the results.” http://www.realself.com/question/stopping-latisse Unless people want to continue using this item then they should keep using it and repurchasing it. They make this product seem like if you use it you will have length, fullness, and darkness in your eyelashes, but you must keep purchasing it to have the length you want.
Links used: http://www.latisse.com/RealQuestionsRealAnswers.aspx, http://www.latisse.com/WhatToExpect.aspx

http://niamtu.wordpress.com/category/risks-of-cosmetic-surgery/

Facial plastic surgery for many people means a new way of rejuvenating. This can be a questionable ethic because some people might have bad reactions to some people. For example, some people might get infections, nerve damage and many other things. Some people might even lose their life because of plastic surgery. Plastic surgery is suppose to make you feel better about yourself, but can result in very critical situations. Some other people might feel confident on the way they look after plastic surgery, and they might end up getting addicted to plastic surgery. This is a questionable ethic/advertisement because it can be the greatest tool for rejuvenating, but it can also result in death.

Link used  http://plasticsurgerytrust.com/plastic-surgery-pros-and-cons-list 

 This is a questionable ethic because there are two girls posing for the same ad, Jawbone. The girl on the left is an Indian girl; the girl on the bottom is a Caucasian girl. The girl in the left seems to have a scare with some other imperfections on her face. The girl on the bottom seems to have perfect skin. She doesn't seem to have any imperfections on her face. Her photo was obviously photoshopped. This is a very questionable ethic/advertisement because it seems to show that racism is still a part of our life. Most people aren't probably aware that racism still occurs, and this advertisement is a perfect example of how racism still occurs in our world today.
Link used: http://www.camillereads.com/2009/02/jawbone-cool-design-questionable-ads.html

EOC Week1: Volkswagen Lemon

http://www.writingfordesigners.com/?p=1731

 “How could Volkswagen sell Hitler’s favorite car to the American people only a decade and a half after World War II?” http://www.writingfordesigners.com/?p=1731 In 1960 this was one of  the major questions that people in the Doyle Dane Bernbach  advertising agency would ask to themselves. People in this agency had to figure out how to advertise something that people did not want to by because Adolf Hitler liked. This agency needed an ad that would revolutionize their idea of the Volkswagen car. So they came up with the idea of calling it the Volkswagen Lemon. They began to create the ad with the picture of the car in black and white. They also added the word Lemon on the bottom of their photo. On the bottom of their photo is where they began to  write about why this car is perfect for the American people. Some of the things that they wrote for their ad was that the Volkswagen Lemon was one of the best cars and did not require as much maintenance as other cars back in the 1960s. This agency also mention that this Volkswagen car lasted longer than other cars out in the public. These comments would help people forget that Hitler liked this car, and instead people would see the good features of the Volkswagen Lemon car. “In an age of blustery pitches glorifying size, power, and prestige, 1960s Volkswagen Beetle advertising was the calm voice for a different set of values. Plus, it made you smile.” http://auto.howstuffworks.com/1960-1969-volkswagen-beetle4.htm Soon enough people began to see the good features of the car and forgot about Hitler ever liking the car. People began to decorate their car with good ideas. Like for example, peace symbols and also flowers. What made the Volkswagen so successful was that the agency new how to connect with the people. “Beetle ads, though, connected with consumers on an emotional level, while conveying a product benefit in a way consumers could relate to. Plus, the ads were breathtakingly simple.” http://www.bizjournals.com/sanjose/stories/1999/11/22/smallb7.html?page=all  The Volkswagen was very smart on hiring the Doyle Dane Bernbach advertising agency to help them create an ad. Volkswagen found out the way to make their car look good for the American people in the 1960.

BOC Week 1: My Voice

Fashion is not just a popular trend that comes and goes, it’s a form of expression from all of us around. Fashion helps us identify our own unique personality and self style. Our fashion appearance helps us  communicate with others without having to say a world. Without fashion this world would dull, boring, and no one would have a sense of style. This is one of the reasons why I decided to join and follow a career in the fashion industry. Since I was little I’ve always loved to be in style and have always had a passion for clothes. I enjoy learning everyday about new fashion designers and new fashion trends.  Fashion has always helped me identify myself  and has helped me learned about myself. Everyday I enjoy learning more and more about the fashion industry, is not just learning about the clothes and the new styles that are introduced to us everyday, but I also get to learn how the business side of the fashion industry works. I have so much to offer to the fashion industry. I have so much passion, dedication, and precision for the world fashion. I know someday I will accomplish many more things in the fashion industry.