The Big Idea [3]

“When so many people stay continually connected throughout the day by mobile phone or computer, each person decides which advertising messages they care to receive and where to hear or view them.” (Advertising by Design, Robin Landa, p.48) That is why a company has to have a great idea, so that people will be interested in caring and viewing their advertisements. That is why I have came up with the idea of making a TV commercial. I want to create a commercial that is interesting to watch and will catch the audience eye. I want the commercial to be interesting to watch, so that more people will enjoy watching it. In order to make a good commercial, there has to be a product that people will be interested in. “The brand idea is based on an insight into the audience that makes the brand relevant to them. It must exemplify something—tangible or intangible—that people find compellingly relevant to their lives.” (Advertising by Design, Robin Landa, p.53) That is why I choose Chapstick because a lot of people feel a special attachment to this product. I choose to make a commercial that is more aimed for the male public because there are still men out there that refuse to use a product for their lips, simply because they think is for females only. “One way to make a brand relevant is to provide something useful—to appeal to people and earn their attention—based in their special interests or needs.” (Advertising by Design, Robin Landa, p.53) Most men are interested in getting woman, that is why my commercial will set apart from the rest. This specific product is aimed for all males and females, it does not matter what age group they are in. That is one of the reasons why Chapstick sets apart from every other company.This product will have men interested in my commercial because it will help them see that without Chapstick, men will have a harder time getting their girls attention. By having a product that can create a feeling to a consumer, then the consumer will be mostly like to purchase the item. The client will be paying for a product that is a helpful tool for an everyday use. People will feel attached to this product and will make people purchase it.