Promotion [4]

Commercial advertising is one of the most popular ways promote a product. “Commercial advertising promotes brands and commodities by informing consumers; it is also used to promote individuals, groups, corporations, manufacturers. Commercial advertising takes many forms, from single print advertisements to campaigns in any media to sponsorships to branded utilities.” (Advertising by Design, Robin Landa, p.7) That is why I choose to make a commercial because there are a lot of people who enjoy good commercials while watching a TV show. Making a commercial that is interesting will help Chapstick gain more consumers of their products. This commercial will play when men are most likely to watch TV. For example, when there are sports on TV or shows that most men enjoy to watch. “If a brand or group has a story to tell, then it will be more dimensional. Through the branding, advertising, and every point of contact, people learn the brand story.”  (Advertising by Design, Robin Landa, p.56) By having a story to tell in the commercial will allow people to remember the product, and would be more likely to purchase it when seeing the product at a store. Also using a true story that can really happened in life will help people relate to it, and they might want to purchase the product. “Consider telling a story where the brand or group plays a pivotal role in the story or at least a role where the characters are involved with or use the brand or group.”(Advertising by Design, Robin Landa, p.41) By having actual characters using the product will help promote Chapstick in a better way; because people will actually see the product into action. This also allows people to feel more comfortable about using the product. This story will also have some humor so more people will be able to enjoy the advertisement.