EOC Week 4: Role of Women in Contemporary Advertisement

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In modern times the role of a women in contemporary advertisement is a sex symbol. For example, in this advertisement a woman is wearing a bra with a quote that says “I can’t cook. Who cares?“. In the book Advertising by Design by Robin Landa, “The brand idea is based on an insight into the audience that makes the brand relevant to them. It must exemplify something—tangible or intangible—that people find compellingly relevant to their lives.” This quote helps us understand how people who design advertisements use their ideas to get the people interested in their advertisement. For example, this modern advertisement is a great example because the people who design this advertisement have to see what some people look for. In modern days there are a lot of women who do not cook and woman don’t have to cook if they don’t want to. This advertisement uses this woman as a sex symbol because she is wearing a bra and meaning that she can do other things rather than cooking, for example, she can give sex instead. This advertisement catches both the woman’s eyes and the men’s eyes. Some woman might think that by getting this bra they don’t have to cook because men don’t care if a woman cooks or not. For men, this is simply another sex symbol advertisement because most men want sex and don’t care if a woman cooks anymore as long as they get what they want. “ The advertising man studies the consumer. He tries to place himself in the position of the buyer. His success largely depends on doing that to the exclusion of everything else.”, Claude Hopkins. This quote is very true because now most woman after seeing this advertisement might want to purchase this bra. Thinking that she doesn't have to cook because nobody really cares anymore. This advertisement is a great example of how most people see woman and use woman in modern contemporary advertisements.