Chapstick: Save your lips from getting rejected! [1]

Chapstick: Save your lips from getting rejected!
 I choose to do my project on Chapstick because this is a product that I always use and it is interesting for me. “For such advertising to affect you, it has to seem relevant to you, and it has to be presented through media channels that will reach you.” ( Advertising by Design, Robin Landa p.3) That is why I chose a product that it is interesting to me because the products from the company Chapstick interest me. I decided to make a commercial because “Commercial advertising promotes brands and commodities by informing consumers; it is also used to promote individuals, groups, corporations, manufacturers. Commercial advertising takes many forms, from single print advertisements to campaigns in any media to sponsorships to branded utilities.” (Advertising by Design, Robin Landa, p.7) I believe a commercial is more interesting because there are a lot of people who enjoy watching commercials. Another reason why I decided to create a commercial is because there are a lot of people who like to watch TV and this will get my advertisement across. I also want to create a commercial that has humor because it seems like people pay more attention and enjoy watching comical commercials. I also wanted to come up with a true but at the same time funny slogan. I decided to come up with “Save your lips from getting rejected!”. I decided to make a commercial meant more for the male audience because I believe that males should be more interested in purchasing this particular product. Most men like to get girls and in my commercial I will have a man with his girlfriend, but his girlfriend will ignore him and stop kissing him because he has really chapped lips. “After much reflection on the data and material you have gathered, you develop the direction your solution(s) will take.” (Advertising by Design, Robin Landa, p.17) I am know clear on what direction I want to go for my final project.