EOC Week 3: Thank you for Smoking

http://www.pophistorydig.com/?tag=cigarette-advertising

1. Determine the scenario: What happens in this frame?
* In this frame they are assuring the public that the brand of Raleigh cigarettes are safer to                                                 smoke than other brands.
2. What is the setting? What are the conditions?
* The setting in this scenario is Babe Ruth assuring the public that medical science has proof positive about the cigarette brand, Raleigh. The conditions of this product are that if you smoke this type of cigarettes you will be healthier. That this product has less nicotine and less throat irritants.
3. Who are the people or groups?
*  The people or groups for this advertisement is all of the people that enjoy/love to smoke, and want to be healthy by using a product that does not harm them.
4. What is their point of view around this specific experience?
* Their point of view around this specific experience is that it has been proven by medical science that this product is less harmful for people who enjoy smoking.
5. What are their goals?
*Their goals is to get more people to smoke Raleigh.
6. What are their assumptions? What are their perceptions?
* Their assumptions are that every person who smokes Raleigh rather than smoking a different brand of cigarettes will be healthier because Raleigh is a better cigarette. Their perception of this product is that this brand is healthier to smoke.
7. Are there conflicts? Is there cooperation?
* Some of the conflicts could be that someone has smoke all their life Raleigh and still be having lung cancer. The cooperation is Babe Ruth working together with the company of Raleigh.
8. What are the outcomes?
* There could be good outcomes for this company because some people might believe in this ad and begin to purchase this product, or even change the brand they are smoking to Raleigh. There could also be bad outcomes for this product because some people might use this advertisement to sue this company because they might have been smoking this product for a long time, but might have a disease or lung cancer.

In this cigarette advertisement I believe that the people who created this advertisement really wanted to catch the eye of all Americans/people who enjoy smoking, but at the same time are afraid of what tobacco does to the human body. I’m almost 100% that all people who enjoy to smoke would love a product that would not be harmful because then they wouldn’t have to worry about health issues. I do believe that the people who created this advertisement was successful in creating an ad that is eye catching. In my opinion I wouldn’t buy cigarettes because I do not like the idea of smoking, but for people who do like to smoke then there is a different product out there. Overall I do believe that this advertisement is very eye catching and it’s something that people who like to smoke would be certainly interested in.