This Bridgestone advertisement commercial is a great example of a well done advertisement. Bridgestone has brought their tire technology to the world of sports. This commercial advertisement is a great a example of a good advertisement because it follows the steps for a good advertisement. In this advertisement they use (Who?) Tim Duncan (basketball player), Steve Nash (also a basketball player), and a baby sleeping in a portable car basket. In this advertisement they are promoting a new silent basketball (What?). They tried their product at Bridgestone testing center, in a room where they have hard wood, like in a basketball court (Where?). Men can use this new Bridgestone silent basketball when they want to go out with their friends, but they have to bring their baby along with them; because they are baby sitting (When?). Most men are active and enjoy sports; they rather play sports then baby sitting (Why?). Tim Duncan and Steve Nash test out Bridgestone’s new basketball product while there is a sleeping baby in a portable car basket (How?). This advertisement commercial also has “potent sexual and aggressive” because this advertisement is more interesting to males than it is to females. This is because most men are active and enjoy sports. Also some men might not play sports as much because they might have to baby-sit their baby when their wife can’t, and by doing so they can’t play basketball, but with this new product they can baby-sit while they can play. This is a great advertisement because it shows the main point of the Bridgestone silent basketball product while two very known basketball players try it out. It also shows that Bridgestone silent basketball product works because the baby kept sleeping and did not wake up with the sound the most basketballs make. This concludes why this Super Bowl advertisement was a good ad and why it was successful.
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