EOC Week 3: Thank you for Smoking

http://www.pophistorydig.com/?tag=cigarette-advertising

1. Determine the scenario: What happens in this frame?
* In this frame they are assuring the public that the brand of Raleigh cigarettes are safer to                                                 smoke than other brands.
2. What is the setting? What are the conditions?
* The setting in this scenario is Babe Ruth assuring the public that medical science has proof positive about the cigarette brand, Raleigh. The conditions of this product are that if you smoke this type of cigarettes you will be healthier. That this product has less nicotine and less throat irritants.
3. Who are the people or groups?
*  The people or groups for this advertisement is all of the people that enjoy/love to smoke, and want to be healthy by using a product that does not harm them.
4. What is their point of view around this specific experience?
* Their point of view around this specific experience is that it has been proven by medical science that this product is less harmful for people who enjoy smoking.
5. What are their goals?
*Their goals is to get more people to smoke Raleigh.
6. What are their assumptions? What are their perceptions?
* Their assumptions are that every person who smokes Raleigh rather than smoking a different brand of cigarettes will be healthier because Raleigh is a better cigarette. Their perception of this product is that this brand is healthier to smoke.
7. Are there conflicts? Is there cooperation?
* Some of the conflicts could be that someone has smoke all their life Raleigh and still be having lung cancer. The cooperation is Babe Ruth working together with the company of Raleigh.
8. What are the outcomes?
* There could be good outcomes for this company because some people might believe in this ad and begin to purchase this product, or even change the brand they are smoking to Raleigh. There could also be bad outcomes for this product because some people might use this advertisement to sue this company because they might have been smoking this product for a long time, but might have a disease or lung cancer.

In this cigarette advertisement I believe that the people who created this advertisement really wanted to catch the eye of all Americans/people who enjoy smoking, but at the same time are afraid of what tobacco does to the human body. I’m almost 100% that all people who enjoy to smoke would love a product that would not be harmful because then they wouldn’t have to worry about health issues. I do believe that the people who created this advertisement was successful in creating an ad that is eye catching. In my opinion I wouldn’t buy cigarettes because I do not like the idea of smoking, but for people who do like to smoke then there is a different product out there. Overall I do believe that this advertisement is very eye catching and it’s something that people who like to smoke would be certainly interested in.

EOC Week 2: Three Examples of Questionable Ethics

http://ethicalnag.org/2010/02/22/misleading-ads/ 

The item Latisse is a questionable ethic because it is suppose to make your eyelashes grow longer. According to Dr. Steve Yoelin, Ophthalmologist for most people there eyelashes begin to grow after four months. Some people might not get these results and might have to keep using it. Some people might see some results after four weeks. After eight weeks most people begin to see results of darkness and fuller eyelashes. After twelve weeks people using this product they should see enhanced results. After sixteen weeks they should see their final result, there eyelashes should look full, and dramatic results. This product is a questionable ethic because if you stop using it then you might loose some or most of your eyelashes. Your eyelashes might go back to normal as well if you stop using it. “It is a product which needs to be maintained to maintain the results.” http://www.realself.com/question/stopping-latisse Unless people want to continue using this item then they should keep using it and repurchasing it. They make this product seem like if you use it you will have length, fullness, and darkness in your eyelashes, but you must keep purchasing it to have the length you want.
Links used: http://www.latisse.com/RealQuestionsRealAnswers.aspx, http://www.latisse.com/WhatToExpect.aspx

http://niamtu.wordpress.com/category/risks-of-cosmetic-surgery/

Facial plastic surgery for many people means a new way of rejuvenating. This can be a questionable ethic because some people might have bad reactions to some people. For example, some people might get infections, nerve damage and many other things. Some people might even lose their life because of plastic surgery. Plastic surgery is suppose to make you feel better about yourself, but can result in very critical situations. Some other people might feel confident on the way they look after plastic surgery, and they might end up getting addicted to plastic surgery. This is a questionable ethic/advertisement because it can be the greatest tool for rejuvenating, but it can also result in death.

Link used  http://plasticsurgerytrust.com/plastic-surgery-pros-and-cons-list 

 This is a questionable ethic because there are two girls posing for the same ad, Jawbone. The girl on the left is an Indian girl; the girl on the bottom is a Caucasian girl. The girl in the left seems to have a scare with some other imperfections on her face. The girl on the bottom seems to have perfect skin. She doesn't seem to have any imperfections on her face. Her photo was obviously photoshopped. This is a very questionable ethic/advertisement because it seems to show that racism is still a part of our life. Most people aren't probably aware that racism still occurs, and this advertisement is a perfect example of how racism still occurs in our world today.
Link used: http://www.camillereads.com/2009/02/jawbone-cool-design-questionable-ads.html

EOC Week1: Volkswagen Lemon

http://www.writingfordesigners.com/?p=1731

 “How could Volkswagen sell Hitler’s favorite car to the American people only a decade and a half after World War II?” http://www.writingfordesigners.com/?p=1731 In 1960 this was one of  the major questions that people in the Doyle Dane Bernbach  advertising agency would ask to themselves. People in this agency had to figure out how to advertise something that people did not want to by because Adolf Hitler liked. This agency needed an ad that would revolutionize their idea of the Volkswagen car. So they came up with the idea of calling it the Volkswagen Lemon. They began to create the ad with the picture of the car in black and white. They also added the word Lemon on the bottom of their photo. On the bottom of their photo is where they began to  write about why this car is perfect for the American people. Some of the things that they wrote for their ad was that the Volkswagen Lemon was one of the best cars and did not require as much maintenance as other cars back in the 1960s. This agency also mention that this Volkswagen car lasted longer than other cars out in the public. These comments would help people forget that Hitler liked this car, and instead people would see the good features of the Volkswagen Lemon car. “In an age of blustery pitches glorifying size, power, and prestige, 1960s Volkswagen Beetle advertising was the calm voice for a different set of values. Plus, it made you smile.” http://auto.howstuffworks.com/1960-1969-volkswagen-beetle4.htm Soon enough people began to see the good features of the car and forgot about Hitler ever liking the car. People began to decorate their car with good ideas. Like for example, peace symbols and also flowers. What made the Volkswagen so successful was that the agency new how to connect with the people. “Beetle ads, though, connected with consumers on an emotional level, while conveying a product benefit in a way consumers could relate to. Plus, the ads were breathtakingly simple.” http://www.bizjournals.com/sanjose/stories/1999/11/22/smallb7.html?page=all  The Volkswagen was very smart on hiring the Doyle Dane Bernbach advertising agency to help them create an ad. Volkswagen found out the way to make their car look good for the American people in the 1960.

BOC Week 1: My Voice

Fashion is not just a popular trend that comes and goes, it’s a form of expression from all of us around. Fashion helps us identify our own unique personality and self style. Our fashion appearance helps us  communicate with others without having to say a world. Without fashion this world would dull, boring, and no one would have a sense of style. This is one of the reasons why I decided to join and follow a career in the fashion industry. Since I was little I’ve always loved to be in style and have always had a passion for clothes. I enjoy learning everyday about new fashion designers and new fashion trends.  Fashion has always helped me identify myself  and has helped me learned about myself. Everyday I enjoy learning more and more about the fashion industry, is not just learning about the clothes and the new styles that are introduced to us everyday, but I also get to learn how the business side of the fashion industry works. I have so much to offer to the fashion industry. I have so much passion, dedication, and precision for the world fashion. I know someday I will accomplish many more things in the fashion industry.