Competitive Analysis [2]

Every company brand has their own competition. For example, the clothing line by Holister has its competition with the Abercrombie clothing line. "Most competing brands are of equal quality—that is, they are parity products or services." (Advertising by Design, Robin Landa, p.3) Their clothes might be similar but of course they have a different brand that distinguish them. Every company has many competitions with other companies. For example, the Chapstick company is in competition with Softlips, Blistex, Burts Bees, Smakers, Carmex, and many more companies that also have lip products. In this case the company that is in most competition with the company that I am working with is Carmex. This company is in competition with the Chapstick company because they both have products for chapped, cracked lips. They both have products to help nourish your lips. Some of the differences between these two companies is that Carmex offers more products. For example, they offer lotion and creams for healing and healthier skin. "That said, effective advertising could persuade you that a particular brand is better or more appealing than the competition." (Advertising by Design, Robin Landa, p.3) This is why the Chapstick company needs to persuade and advertise people to buy their lip products. The way that Carmex draws customers and clients is by having more variety of products in their company. The amenities and or facilities that Carmex offers that the Chapstick company does not have is other products. Like for example, healing lotions and creams. Also the company Chapstick does not offer enough information about their products in their website like Carmex does. Carmex also plans by improving their company by having more products out in the market. For example, hats, t-shirts, mugs, etc. That is why Chapstick needs to advertise more their products and come up with better ideas. "Advertising differentiates brands, groups, and causes, and ultimately sells products and calls people to action." (Advertising by Design, Robin Landa, p.3) By advertising the products that Chapstick offers, that will make this company be even more successful because people will have a better idea of what Chapstick offers for its costumers. "What differentiates a brand is how it is characterized, its visual and verbal identity as expressed in each media unit and through every point of contact. Simply stated, differentiation is what distinguishes one brand from the rest." (Advertising by Design, Robin Landa, p.52) Making Chapstick different from the rest of all of the other companies that also have lip products will help this company be more successful becuase it will be different from the rest of all other companies. Overall I know that Chapstick’s  campaign is better than Carmex and all of the rest of the companies because Chapstick company goes more into depth for lips. We are more focused in our products and we offer better quality than our competition.

Chapstick: Save your lips from getting rejected! [1]

Chapstick: Save your lips from getting rejected!
 I choose to do my project on Chapstick because this is a product that I always use and it is interesting for me. “For such advertising to affect you, it has to seem relevant to you, and it has to be presented through media channels that will reach you.” ( Advertising by Design, Robin Landa p.3) That is why I chose a product that it is interesting to me because the products from the company Chapstick interest me. I decided to make a commercial because “Commercial advertising promotes brands and commodities by informing consumers; it is also used to promote individuals, groups, corporations, manufacturers. Commercial advertising takes many forms, from single print advertisements to campaigns in any media to sponsorships to branded utilities.” (Advertising by Design, Robin Landa, p.7) I believe a commercial is more interesting because there are a lot of people who enjoy watching commercials. Another reason why I decided to create a commercial is because there are a lot of people who like to watch TV and this will get my advertisement across. I also want to create a commercial that has humor because it seems like people pay more attention and enjoy watching comical commercials. I also wanted to come up with a true but at the same time funny slogan. I decided to come up with “Save your lips from getting rejected!”. I decided to make a commercial meant more for the male audience because I believe that males should be more interested in purchasing this particular product. Most men like to get girls and in my commercial I will have a man with his girlfriend, but his girlfriend will ignore him and stop kissing him because he has really chapped lips. “After much reflection on the data and material you have gathered, you develop the direction your solution(s) will take.” (Advertising by Design, Robin Landa, p.17) I am know clear on what direction I want to go for my final project.

EOC Week 8: Typography

1 Save your lips from getting rejected!

2 Save your lips from getting rejected!

3 Save your lips from getting rejected!

4 Save your lips from getting rejected!

5 Save your lips from getting rejected!

6 Save your lips from getting rejected!

7 Save your lips from getting rejected!

8 Save your lips from getting rejected!

9 Save your lips from getting rejected!

10 Save your lips from getting rejected!

EOC Week 7: The Pitch

Chapstick: Save your lips from getting rejected!
This chapstick product is not just a product for women, it is also a great product for men. The Chapstick company also makes Chapsticks that do not add any color to the lips so it can be used for men as well. Everyone wants to have healthy, smooth looking lips. That is why I have chosen to promote and advertise this specific product because I personally would not leave my house without putting Chapstick on. I would also take a Chapstick everywhere I go. I am planning to make a video commercial that is more aimed for men. Most women like to keep their lips healthy, but some men believe that they have perfect lips and they think they don’t need a Chapstick. Some men believe that a Chapstick is a product that is for females only. My idea is to make a commercial with a couple. The male in this commercial would have very dry, cracked, and chapped lips and his girlfriend never wants to kiss him because his lips are always dry. The guy in this commercial will have a male friend, then they get together and talk about some things. Then the guy tells his friend about his problem with his girlfriend. He tells his friend that she never wants to kiss him because he doesn’t have soft lips. His friend then gives him advice and tells him that he use to have that same problem with his girlfriend, but he began to use this amazing product called  Chapstick. His friend tells him that every guy is using this product now, he also tells him that this product doesn’t leave a color on the lips. So then his friend gives him a Chapstick that he hasn’t opened yet and gives it to his best friend. The guy in my video will begin to use it, and he loves this product. After this happens his girlfriend can’t stop kissing him.

EOC Week 6: Vintage Commericals

 

 http://www.youtube.com/watch?v=Bkor7d79oRk

This commercial advertisement is for the new Volkswagen "Fastback" car. 

This advertisement was made around the 1960s when most people wanted to have cars. What this commercial is trying to convey is that this car runs better and it is like an upgrade of the classic Volkswagen beetle car. This commercial also states that you can try to escape jail because this car runs fast and no one can stop it. The meaning of this car is that without this car people can't move and go from place to place. People well be left behind, like the man in this commercial. This car goes faster than a person can run. Another meaning for this car is that it can take you to many more places faster than other cars. A meaning for this commercial advertisement in the 1960s is that men cannot survive with a car like the Volkswagen "Fastback" car.

http://www.youtube.com/watch?v=S-yAi7O9xt8

In this vintage advertising commercial they are advertising the Vintage 1960s Bulova "Accutron" watch. In this advertisement the company Bulova made new watch for men that is more accurate. In this advertisement they are trying to convey that this new watch will never let you down on getting the time right. Men can never be late to any place if they have the Accutron watch from Bulova. In this advertisement they say that this watch it more accurate than other watches. For this advertisement the whole idea is more men to wear watches so that they can be accurate on time and never be late for anything. In this advertisement they use this watch to compare if it is reliable with a clock from a church. Meaning that this watch can be even more accurate than a clock that people relying on like for example, a big clock outside a building or like in this ad a church.

EOC Week 5: Super Bowl Ad

http://www.youtube.com/watch?v=Hwrabc7vVs0

         This Bridgestone advertisement commercial is a great example of a well done advertisement. Bridgestone has  brought their tire technology to the world of sports. This commercial advertisement is a great a example of a good advertisement because it follows the steps for a good advertisement. In this advertisement they use (Who?) Tim Duncan (basketball player), Steve Nash (also a basketball player), and a baby sleeping in a portable car basket. In this advertisement they are promoting a new silent basketball (What?). They tried their product at Bridgestone testing center, in a room where they have hard wood, like in a basketball court (Where?). Men can use this new Bridgestone silent basketball when they want to go out with their friends, but they have to bring their baby along with them; because they are baby sitting (When?). Most men are active and enjoy sports; they rather play sports then baby sitting (Why?). Tim Duncan and Steve Nash test out Bridgestone’s new basketball product while there is a sleeping baby in a portable car basket (How?). This advertisement commercial also has “potent sexual and aggressive” because this advertisement is more interesting to males than it is to females. This is because most men are active and enjoy sports. Also some men might not play sports as much because they might have to baby-sit their baby when their wife can’t, and by doing so they can’t play basketball, but with this new product they can baby-sit while they can play. This is a great advertisement because it shows the main point of the Bridgestone silent basketball product while two very known basketball players try it out. It also shows that Bridgestone silent basketball product works because the baby kept sleeping and did not wake up with the sound the most basketballs make. This concludes why this Super Bowl advertisement was a good ad and why it was successful.

EOC Week 4: Role of Women in Contemporary Advertisement

http://soletmeentertainyou.wordpress.com/

In modern times the role of a women in contemporary advertisement is a sex symbol. For example, in this advertisement a woman is wearing a bra with a quote that says “I can’t cook. Who cares?“. In the book Advertising by Design by Robin Landa, “The brand idea is based on an insight into the audience that makes the brand relevant to them. It must exemplify something—tangible or intangible—that people find compellingly relevant to their lives.” This quote helps us understand how people who design advertisements use their ideas to get the people interested in their advertisement. For example, this modern advertisement is a great example because the people who design this advertisement have to see what some people look for. In modern days there are a lot of women who do not cook and woman don’t have to cook if they don’t want to. This advertisement uses this woman as a sex symbol because she is wearing a bra and meaning that she can do other things rather than cooking, for example, she can give sex instead. This advertisement catches both the woman’s eyes and the men’s eyes. Some woman might think that by getting this bra they don’t have to cook because men don’t care if a woman cooks or not. For men, this is simply another sex symbol advertisement because most men want sex and don’t care if a woman cooks anymore as long as they get what they want. “ The advertising man studies the consumer. He tries to place himself in the position of the buyer. His success largely depends on doing that to the exclusion of everything else.”, Claude Hopkins. This quote is very true because now most woman after seeing this advertisement might want to purchase this bra. Thinking that she doesn't have to cook because nobody really cares anymore. This advertisement is a great example of how most people see woman and use woman in modern contemporary advertisements.