Week 11: Final Evaluation

I believe Fundamentals of Advertising class was a create experience and I learned a lot from it. Mr. Pinto is really good teachers that made the class very interesting and helps everyone understand the material in the book in a better way. One of the things that I really enjoyed about this class was that we watched some videos about advertising and they helped me understand how people create advertisements. For example, how people think of advertisements/ and idea and bring their ideas to life.  I also enjoy how Mr. Pinto would pause the video whenever there was something important. Mr. Pinto would go more into depth about what the video was talking about out. That helps me understand in a better way why they did certain things in the video. I also enjoy going over the chapters in the book every week because it helped me understand the material better. Overall, I believe this was one of the classes where I learned the most and enjoyed this class. I believe I have been doing a really good job in this class. I always try to keep us with all of my work and finish it on time.

EOC Week 10: What Channels are you going to do to get your product noticed?

In order to promote my product and my company campaign, I will create a commercial that will be on TV when there are a lot of people (mostly men) watching TV. Some of the most watched shows on TV are House, The Simpsons, Friends, and many more. ( http://www.tv.com/shows/?sort=2 )
The shows and channels that most men like to watch are Grey's Anatomy, Family Guy, The Simpsons, Bob's Burgers, Workaholics, ESPN, Comedy Central, FX, Adult Swim, and many more. (http://www.hollywoodreporter.com/news/television-shows-men-watch-222356) My commercial will show in all of these TV channels while most of the popular shows are being watched. This will allow my commercial to be viewed by more people, rather than just putting my commercial in a channel that barely nobody watches. I would also post this video on Youtube so that more people will watch it and want to purchase the Chapstick product(s). To get more people to buy Chapstick I will give out a sample to everyone who can relate a similar story that has happened to them because of chapped lips in the first 45 minutes that I launched my commercial to the public. This can cause a sensation and can make people talk about my product. This can will also allow people to be more involved in advertising and some of these stories might be used in future commercials. After my commercial more people will want to purchase a Chapstick.

EOC Week 9: For Those Who Think Young

Some people believe that young people should not create advertising ads because most people think they are not educated enough to create a good advertisement. A lot people say that young people don’t know anything because they are young. Others think the opposite; some people think that young people have a fresh look about what the world is all about. For example, some people might think that young people look at life more in an open way because they are starting to live their life. On the other hand, other people might think that people who are young should not think of new ideas because they don’t know how life works, and they are uneducated. In my opinion I believe that there are a lot of people that are mature enough and well educated to work for an advertising campaign, no matter how young you actually are. Some people might be young but might be more talented and be more creative than a person who has lived longer. I believe that some good ideas come from people who are young and beginning to live and experience life. Sometimes it might be a better idea to go with people who are older than going with a young person just because of their experience. Overall I believe it just depends on the person and the types of advertising that a company wants to achieve or create. I believe every young person responds to advertising in his or her own way. Young people like to respond to advertising that fits their own age groups most of the time. For example, young people might like to follow ads on their favorite shops, restaurant, movies, etc. Overall, I believe that people shouldn’t be judge because of their age group, but on how well they are educated. It just depends on the way people look at the advertising world.

Analysis of Project in the Real World [6]

After making the commercial I expect for people to like it and enjoy it. I know people will be able to relate to my commercial because things like this happened in the real world. I expect people to try out Chapstick for themselves if they have not done so yet. After this commercial I expect more people to purchase Chapstick. “Stories are a way for people to communicate and relate. In the course of a day, each of us tells stories to connect with others, to work things out, as a way of explaining what happened or what we are thinking and feeling.  (Advertising by Design, Robin Landa, p.41) I enjoy having feed back from people that got a chance to see my commercial. They said it was a good commercial and they enjoyed watching it. Telling a story that happens in the real world sometimes helps sell the specific product that a company is trying to promote and sell. "The audience is the main group who would purchase this product, utilize this information or service, or patronize this entity or brand. " (Advertising by Design, Robin Landa, p.16) Overall the main people that should like the advertisement because they are the ones that are targeted and they are the people that purchase the product at the end.

Creative Content [5]

“What took Dove from being a bar of beauty soap to a powerful brand is their brand story: they “challenge beauty stereotypes and help women feel more positive about their own individual beauty.” If the story gets it right, hits a nerve, then the brand moves from being a product or service to becoming an influencer with a set of values.”  (Advertising by Design, Robin Landa, p.56) In order for a company to be successful is to get connected with their audience/consumers; understand what the market wants and is looking for. When creating a commercial, marketers have to think about what people is looking for in order for the commercial to be successful. Using a storyboard is very helpful because it helps you imagine what the final project will look like. “Conventionally, a storyboard is used to plot out the key scenes intended to be filmed for a motion picture, television program, animation, or commercial. A storyboard is a set of sketches arranged in sequence on panels that outline the key scenes or moments that make up a story.” (Advertising by Design, Robin Landa, p.41) Using a storyboard can allow my commercial to go the way I planned it to go. I will have a couple out with two friends on a beautiful day at the park. The couple will have a few minutes alone, when the boy will try to kiss his girlfriend, but his girlfriend pushes him away because he has chapped, dry, cracked lips. The boy them walks away and his friends ask him what is wrong? Then he explains to them what has happened, and one of his friends will introduce the product (Chapstick) to him. Then he will try the product on, and his girlfriend looks at his lips, smiles, and right away she wants to kiss him. “In advertising, when you draw upon common experiences—funny, sad, bittersweet—people usually relate to them. The response from people should be something like: “Yep, that's how it is!”  (Advertising by Design, Robin Landa, p.82) This commercial can be both sad and funny at the same time. It can be funny because the guy’s lips are being rejected simply because he does not use Chapstick. It can also be sad because his girlfriend does not want to kiss him and the guy look very disappointed. This commercial well help people relate to the story being told because this has probably happened to some people. “An ad can make an experience a communal event, making us feel that we've all participated.” (Advertising by Design, Robin Landa, p.82) When people feel involved in the commercial it makes people more interested in the product and makes people want to purchase the item. Also when making the product in the story of the commercial people will have a better reason or understanding of why they should purchase the product. “When you give the consumer a reasonable rationale, the consumer's reaction might be, “That makes sense! I should use that brand for that particular reason.” Providing a rationale for a functional benefit can turn consumers into believers.” (Advertising by Design, Robin Landa, p.84-85) After watching this commercial people especially men, should want to purchase this product because it gives you a better understanding of why to buy Chapstick. It will not only make people want to purchase this item but also believe that no one can live without it.

Storyboard

[1] Friends at the park having a good time.

[2] The couple enjoying some time on their own.

[3] The guy tries to kiss his girlfriend put she doesn't let him.

[4] The guy feel rejected and walks away upset.

[5] The guy tells his friends what happen

[6] His friends introduces Chapstick to him.

[7] His friend gives him the product. (Chapstick)

[8]The guy tries the product (Chapstick) on.

[9]The girl is happy that her boyfriend 's lips look smooth and ends up  kissing her boyfriend.

Commercial  

Promotion [4]

Commercial advertising is one of the most popular ways promote a product. “Commercial advertising promotes brands and commodities by informing consumers; it is also used to promote individuals, groups, corporations, manufacturers. Commercial advertising takes many forms, from single print advertisements to campaigns in any media to sponsorships to branded utilities.” (Advertising by Design, Robin Landa, p.7) That is why I choose to make a commercial because there are a lot of people who enjoy good commercials while watching a TV show. Making a commercial that is interesting will help Chapstick gain more consumers of their products. This commercial will play when men are most likely to watch TV. For example, when there are sports on TV or shows that most men enjoy to watch. “If a brand or group has a story to tell, then it will be more dimensional. Through the branding, advertising, and every point of contact, people learn the brand story.”  (Advertising by Design, Robin Landa, p.56) By having a story to tell in the commercial will allow people to remember the product, and would be more likely to purchase it when seeing the product at a store. Also using a true story that can really happened in life will help people relate to it, and they might want to purchase the product. “Consider telling a story where the brand or group plays a pivotal role in the story or at least a role where the characters are involved with or use the brand or group.”(Advertising by Design, Robin Landa, p.41) By having actual characters using the product will help promote Chapstick in a better way; because people will actually see the product into action. This also allows people to feel more comfortable about using the product. This story will also have some humor so more people will be able to enjoy the advertisement.

The Big Idea [3]

“When so many people stay continually connected throughout the day by mobile phone or computer, each person decides which advertising messages they care to receive and where to hear or view them.” (Advertising by Design, Robin Landa, p.48) That is why a company has to have a great idea, so that people will be interested in caring and viewing their advertisements. That is why I have came up with the idea of making a TV commercial. I want to create a commercial that is interesting to watch and will catch the audience eye. I want the commercial to be interesting to watch, so that more people will enjoy watching it. In order to make a good commercial, there has to be a product that people will be interested in. “The brand idea is based on an insight into the audience that makes the brand relevant to them. It must exemplify something—tangible or intangible—that people find compellingly relevant to their lives.” (Advertising by Design, Robin Landa, p.53) That is why I choose Chapstick because a lot of people feel a special attachment to this product. I choose to make a commercial that is more aimed for the male public because there are still men out there that refuse to use a product for their lips, simply because they think is for females only. “One way to make a brand relevant is to provide something useful—to appeal to people and earn their attention—based in their special interests or needs.” (Advertising by Design, Robin Landa, p.53) Most men are interested in getting woman, that is why my commercial will set apart from the rest. This specific product is aimed for all males and females, it does not matter what age group they are in. That is one of the reasons why Chapstick sets apart from every other company.This product will have men interested in my commercial because it will help them see that without Chapstick, men will have a harder time getting their girls attention. By having a product that can create a feeling to a consumer, then the consumer will be mostly like to purchase the item. The client will be paying for a product that is a helpful tool for an everyday use. People will feel attached to this product and will make people purchase it.